When is the right time for PR? What radio stations should you contact first? Adam Lewis from The Planetary Group takes us through the steps of promotion.
Adam Lewis heads Planetary Group, an artist development and promotions firm based out of Boston and LA that focuses on helping new and upcoming artists be heard and discovered through radio and blog exposure in the US and Canada. Recently Adam has worked with such acts as The Decemberists, Bloc Party, Apples In Stereo, Kings Of Leon, and Portugal, The Man, Fitz & The Tantrums, Orwells, and Guided By Voices. In addition Adam also currently handles all publicity, promotion and media buying for Great Northeast Productions. Great Northeast is responsible for producing 50 shows a year throughout New England, including Phish’s millennium concert in Florida and the annual Snoe.down Festival at Lake Placid.Prior to Planetary, Adam was the Northeast Sales and Promotion Manager for TVT Records, working with Sevendust, The Black Crowes and Snoop Dogg. Adam’s latest projects are spearheading tours to China, India, and Singapore for Independent artists.
- Recession not full time jobs available, built from there
- College radio promotion in college, music director in school
- Senior year worked at a radio station in Boston
- Friends managing bands, asked him to work with them
- The Planetary Group from 1996
- Tours in China, India and Scandinavia
- Made in Iceland Compilations
- College radio
- Music advice!
Spend some money getting proper artwork, it´s the first thing that people see!
WHAT DOESNT WORK
Putting every song on a CD, people are fine with fewer songs, an EP
WHEN IS THE RIGHT TIME FOR PR
WHEN CONTACTING RADIO STATIONS
Start small, college/public radio stations, DJ looking for musicians
Do your research, make sure its the same genre! Right person to send to!
Don´t send an MP3, send soundcloud link
Every city has 1 or 2 college radio stations, great college radio stations out there
Announce an album in june, release a track, another track in august, then the album in september
Keep creating content for your fans
Don´t do too much!
The Musicians Atlas
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SONG OF THE SHOW
“I Need a Man” by Jonina Aradottir