Fans can now get a backstage pass to the making of an album thanks to Benji Rogers, who created an amazing platform PledgeMusic, where fans are a part of the whole process.
Benji Rogers is the founder of PledgeMusic, an online Direct-to-Fan music platform, launched in August 2009, that facilitates musicians reaching out to their fanbase (termed Pledgers) to pre-sell, market, and distribute music projects including recordings, music videos, and concerts. Rogers is a London born musician who has been recording and touring since 1999.
- His father was in a band and his family are all managers
- summer job as a roadie and musician
- His band Marwood released 5 records
Give them a reason to buy music, be a part of it!
Album, bring the fan along the journey, see videos from studio, artwork, vote for favorite song
Backstage pass for the making of an album
Pledged on over a 1,000 artists
Pledgemusic , lying on an air mattress
Artist first but in the business of making music
Private goal, charge cards, if it doesnt hit the goal then nothing happens, 90% success rate
Regular pre-order, buy album before it comes out
What Do the Fans Want ? (anything personalized)
Living on a mattress in his mom´s house with his wife, bartending in his spare time
3 am started it! Reached out to the smartest people he knew!
4 people to what it is now
Team that runs it with him!
Industry to do things the way that they´re not used to
“Take your idea to a point where the world is a ridiculous place without it! ”
Organize things around it and learn from mistakes
His accountant took a pile of number and made sense. Benji said “I´m not leaving this room until I get it.”
Not scary when you understand it! Ask questions until you understand it.
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