“It’s not always how much you earn, but how much you learn” says Bobby Borg, a musician, music business teacher and author of Music Marketing for the DIY Musician and Billboard Books best-seller The Musician’s Handbook
ENTERTAINMENT DRIVE-THRU PRESENTS
Bobby Borg is a former Major label, independent, and DIY recording/touring artist with over 25 years experience. A graduate of Berklee College of Music with a BA in Professional Music, and UCLA Extension with a certificate in Marketing Management and Project Management, he serves as a music business educator at Musician’s Institute in Hollywood and at the University of Los Angeles in California, and he also arranges educational programs with institutions overseas. As a music business and A&R consultant to managers, labels, and supervisors, Borg is also a prominent guest speaker at music industry events and a regular contributor to international music business publications. He is the author of Billboard Books best-seller The Musician’s Handbook: A Practical Guide To Understanding The Music Business and Music Marketing For The DIY Musician. Borg was elected Vice President of Special Events For The American Marketing Association in Los Angeles and was awarded the Volunteer of the Year.
Born into a family of artists
His dad played Big Band Music
Father got him drums at age 6, teacher at age 8
Took it serious around age 11
Playing everywhere, his own band, session player, etc.
In Tahiti doing a gig, out by the pool when his friend read his book
Tired of managers and labels ripping off people
DIY vs. being on a label
Pay to Play
LETS GO ON STRIKE…NO PAY TO PLAY!!!!!!!
Wanted to write something we could understand, written in a way you can understand
Music is an art, but making money from it is serious business
Continue to be enthusiastic until it happens
You have to DIY or you die
It’s not always how much you earn, but how much you learn
Life is like a jar of jalapenos, you gotta watch what you do today or you can burn your ass tomorrow
If you don’t try to do this, at least kick serious ass and if it doesnt work out, you can say i fought a really good fight.
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