How should you promote? What techniques work and which one don´t? James Moore, an independent music promoter takes us through the steps of promoting
James Moore is a Canadian music promoter who runs Independent Music Promotions, a DIY PR company focusing exclusively on “music with depth” worldwide. A popular music blog is maintained under the company banner at www.independentmusicpromotions.com. James Moore is also the author of the best-selling “Your Band Is A Virus” music marketing book. His work, most notably his “Can We Get In Pitchfork?” piece, has become one of the most shared pieces on Music Think Tank, having been spread by the likes of Reverbnation, CDBaby, the Lefsetz Letter, the Indie Bible, Indie-music.com, DIY Daily and Buzzsonic.com.
James Moore and Independent Music Promotions have been featured in many publications including Vandala Magazine, Antimusic, CDBaby, The Ripple Effect, Dotted Music, Evolver.fm, Music Think Tank, Hypebot, IAE Magazine, Think Like A Label, and Alancross.ca.
- music obsessive, got inspired after listening to public enemy to nirvana
- promoted bands on a freelance level, through myspace
- trial and error, wrote the first draft of your band is a virus
- book lead to independent music promotion
- 2011 emerged himself as working as a publicist
sending an e-mail introducing yourself
Build contacts, builds relationships
WHAT DOESNT WORK
Never rely on friends and family, you want to reach new people
Take photos of audience and ask them to tag themselves!
Do press for your show!
Make a list of who you sound like/your competitors
Google them, who´s interviewing/blogging them and what companies they work with
Advertise through Torrents, there are millions of people there
Google your competitors and their latest album title and you´ll see where they were blogged about
MUST READ BOOKS
Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/edrivethru
SONG OF THE SHOW
“Escaping Alcatraz” by Monks of Mellonwah