Most known as Rafael on TV show Jane the Virgin, Justin Baldoni is also a documentary, commercial, music video, and film director who dedicates his talents and time in service of his fellow man.   A powerful storyteller in the commercial world, Justin has helmed campaigns for Sony, Emblem Health, Temple Health, Missouri Lottery, and Bank of America to name but a few. In 2012, Justin partnered with SoulPancake and Emmy nominated actor Rainn Wilson to create the award winning web series “My Last Days.”  The show focuses on people who are terminally ill, but choose to live out their final months being an inspiration to others.  To date, the show has over 20 million viewers and raised over 1M for various charitable foundations.

In 2013, Justin shot his first feature-length documentary about a young man, Shane Burcaw, with SMA (Spinal Muscular Atrophy).  Burcaw’s condition has left him completely dependent up on his parents and siblings for all of his daily functions of life. The film will donate a percentage of proceeds to an organization dedicated to finding a cure for the illness.

His current documentary series, “Stories From the Street” profiles the Los Angeles homeless, giving a voice to those who would have otherwise been silenced and overlooked.  On a personal level,  Justin works closely with LA’s Union Rescue Mission creating content to raise awareness and is a weekly volunteer on the front lines.

Justin enlists others in Hollywood in his goal to use our talent for the benefit of those in need.  In 2012, Justin partnered with Grammy award-winning artist Sarah McLachlan and the Union Rescue Mission of Los Angeles to create a public service announcement raising awareness about homelessness. Most recently, Justin created a web component for Stand Up To Cancer, working with today’s top comedians Sarah Silverman, Michael Cera, Reggie Watts, and Tim & Eric.

In his own words, Justin believes that “the purpose of art is to elevate human consciousness…if we’re not doing good with it, what are we really doing?”

——————–THE INTERVIEW—————–

JUSTIN BALDONI
Epic proposal and marriage
Nasty injury and breakup led to LA
Long Beach to Santa Monica College
Sleeping on the couch in his dad´s office
A guy in his complex asked “Do you want to be an actor?
“3 months later I was shooting a Hallmark movie with a bad Italian accent”
6 years ago he directed a music video, it went viral
Left the acting business 3 1/2 years ago
No managers/agents wanted him
His Spirituality
Jane the Virgin

ADVICE

Detach yourself from the outcome

BEST ADVICE
Take Fountain 😛
Don´t try to be somebody else

MUST READ

SONG OF THE SHOW
“Show Me Love” By Anna and the Bells

EXTRA
Justin Real life proposal! So epic it went VIRAL!