How do you get a sponsorship? Nick Ruffini, drummer and founder of Drummersresource.com takes us through the steps to sponsorship
NYC Drummer Nick Ruffini (Philadelphia, PA native), began playing drums at age 15 and never stopped. Nick attended Villanova and Kutztown University, graduating in 2005 with a B.S. in Business Management and Music Performance. During college Nick played in a Salsa Band, a 17-piece Big-Band, a Jazz Band, a Percussion Ensemble, and an African Percussion Group along with local and regional bands up and down the East Coast. Nick is the drummer for the regional touring group Monacy and The Nick Ruffini Band and can often be seen performing with Jeff Washington (Melba Moore, Mica Paris, Freddie Jackson, Chaka Khan, Dee Dee Bridgewater and others) and The Sermon – totalling over 100 shows per year. In addition, Nick teaches private lessons, works on various studio projects and runs Drummer’s Resource, a site that offers information, education and motivation for drumming and beyond.
In 2011, Nick launched his solo career, recording a record under his own name. The album includes Johnny Defrancesco (Defranceso Brothers) on guitar, Paul Klinefelter (Harrisburg Symphony Orchestra) on bass, Rich Budesa (Budesa Brothers) on organ and was engineered/mixed/mastered by 2011 Grammy Nominee, Glenn Ferracone. Following a nation wide radio campaign, Nick’s first solo release “Pressin’ On” peaked at #54 on the US Jazz Charts. Nick has performed/shared the stage with: Phish’s Page McConnell, Everlast, The Greyboy Allstars, Dave Grippo (Trey Anastasio Band), Johnny Defrancesco, DJ Q-Ball (DJ for the Multi-platinum artists The Bloodhound Gang), Jazz Legend Melvin Sparks and Badfish, just to name a few.
His brother was in a band, played at his parents party, the drummer left it there
Age 15, his brother had to co-sign a loan for him to get the drumset
AHA-moment while in class going over charts
Take a semester off to do music, transferred to Kutztown
Started Monacy, toured all over the country
Lived across the street from a studio, had a mentor there
NAMM Success Story
not solely relying his income on playing
Artist Relations for drumstick company
1-5 THINGS Every Musician should Know or Do!
1) Learn your rudiments
2) listen to old records, find out who influenced your heroes until there is no going back
3) Play for your song, not your ego…. put yourself in their shoes
4) Be on TIME!!!!
5) Think of yourself as a brand…have a website, social media, everything professional!
TIPS FOR SPONSORSHIP
E-mail the Artist Relations guy a month before NAMM,
“hey my name is XXXX, i´m heading to NAMM, wanting to introduce myself, look forward to meeting you! ”
E-mail them a month later!
“Would love to help promote your product! this is how i can help promote your product!”
Introduce Yourself, why you love the product, ask to send them stuff
Ask for Artist Relations Guy
BEST GIG: Gig at Nectars in Burlington with a member from Phish
WORST GIG: Graduation Party
All his recommendations are on http://www.drummersresource.com/toolsofthetrade/
Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/edrivethru
SONG OF THE SHOW
“Star Search” by Nick Ruffini